Where to Shop for Automotive Parts and Equipment

A complete range of automotive tools and equipment can be found online. Consumers do have the advantage when shopping on the Internet, as they are not only provided quality merchandise, but merchandise at a discount. Top providers on the Internet will stock a wide range of automotive tools and equipment from recognized brands in the industry. Many consumers are turning to the Internet due to its affordability. Automotive tools and equipment, are expensive, and if you are in search of parts that are hard to find, the Internet is often the best source there is. When you begin to shop and compare the various online sites, you will notice that the greater reputability a company has, the more automotive tools and equipment they will offer. Automotive tools and equipment are necessary at some point in time for every driver that performs repairs on their vehicle. Workshops require automotive equipment that is specific to repairs so that they can safely and efficiently perform the repairs.

What types of automotive tools & equipment will you find online?

Automotive equipment will include all the automotive equipment that is found in the marketplace today such as:

* Tire changers

* Suspension and brake testing systems

* Brake lathes

* Short and mid-rise lifts

* Pit lifts

* Post lifts

* Mobile column lifts

* Auto lift equipment

* Wheel alignment and wheel balancers

* And, more

Other types of automotive equipment and automotive tools that you will find from the online vendors that are used by both the automotive shops and the home mechanics will include:

Lubrication Equipment: Each vehicle on the market has so many moving parts that comprise the operation of the vehicle and each of these moving parts need lubrication. Grease valves, oil meters and oil pumps are just some of the lubrication equipment that you will find online.

Air compressors: Air compressors are used to inflate a tire or tires. They may also be used to operate other pneumatic tools, as it is a source of compressed air. Air compressors come in many different makes and designs such as the electric powered, gas powered or diesel powered.

Other Automotive Tools: Other automotive tools that are used in both the industry and by the at home mechanic are hammers, dollies, screwdrivers, jacks, and monitors. These are specific for automotive repairs and automotive tools that the online vendor should have a variety to offer.

Service and Exhaust Equipment: For the shop or mechanic that is servicing vehicles, the proper service and exhaust equipment is necessary. This equipment includes brake fluid exchangers, booster cables, paint, battery chargers and so on.

When you do find an online store that seems to provide you with exactly what you need, make certain that they are reputable. The online site should have everything in tact on their site from their terms and policies to their customer service. Also, a description of each product that they offer to the consumer should be detailed. Dealing online is one of the greatest advantages to the consumer, and in the auto industry, the advantage is even greater.

New Companies Bring Big Supplies of Automotive Connectors

Newly appeared companies bring into the market new automotive connectors and components like: tires, brake systems, stability control systems, cables, wires etc..

New suppliers of automotive connectors and components have conquered the market by their extensive activities particularly in the production of tires, brake systems, control of the vehicle dynamics and electronic sensors. With a turnover of 20 billion Euros in 2009, these new companies have about 138,500 employees in 46 countries.

These connectors providers have been real work suppliers as well, making that over 100,000 people over the world were provided with jobs.

These automotive connectors are available for most car models, such as BMW, Fiat, Opel, GM, Ford, Chrysler, RV, Farm Chevrolet, Audi, Porsche, Seat etc.

Automotive connectors are one of the most common causes of overlooking reasons for engine problems and starting problems on a boat, truck, car or anything that starts with a battery. Repairing can be made by simply replacing the old corroded and broken connector in the electrical system.

These new connectors companies have a submersible and nature sealed interconnection systems that have designed auto connectors to withstand harsh conditions. These connectors include opaque and inter facial seals and this new design assembled firstly is very easy to use.

It also reduces applied costs because it does not require assembly of components and eliminates the need to purchase or handle wire seals.

The Automotive Connectors provide unique combination of superior electrical performances and low insertion forces.

These are designed to meet the new requirements and face the tests which are aligned to 150,000 miles or 15-years of service life. The connectors’ performance standards for sealed connectors. By being compliant with these standards, the Automotive Connectors are ideal for automotive, off-road construction, marine and agricultural equipment, as well as bus, truck and RV applications.

These connectors are available in a wide variety of shapes and circuit sizes and wire ranges. These new automotive connectors versions accommodates wide ranges of styles from SAE wires to UL type wires, in comparison to old connectors, that were usually designed for thin, weak wires.

“Prior to the old connectors, sealed connectors used in these types of applications require additional assembly by the customer and, in some cases, there were permanent connections that needed complete replacement if a connection failed, all of which cost time and money, With these new and improved connectors not only meet the market needs for sealed, they also offers pre-assembled designs that are also field repairable solutions that eliminate assemblies and down time, as well as hard repair costs.”

These being said, hopefully you’ve understood the importance of automotive connectors and plan to get the best there is available. Among the numerous companies that provide automotive connectors, a good car can only hope its owner will choose the best product that suits your car’s every personality and style. Give a few bucks more but at least you’ll not regret the good quality you have found.

How to Reduce Your Costs Regarding Automotive Sales

I have personally been in the automotive industry for many years and have witnessed the constant changes which are happening when it come to automotive sales. There are constantly changes being made to financing methods, marketing strategies and pricing structures which could easily cost someone who is not aware of their rights a whole lot of money.

When it comes to automotive sales, the dealers and big business as a whole are spending billions in order to be able to make their sales as profitable as possible and believe me when I tell you they are doing a really good job of it, every year they are able to increase their profits, no matter what condition the automotive sales market is in.

The fact of the matter is that no matter how bad they claim the market condition may be, automotive sales are designed so that there is enough profit to carry them through the hard times. The way by which they are able to do this is by making all sorts of schemes and plans available in order to secure automotive sales even in troubled financial times.

They do this by means of offering the buyer options such as residual payments, balloon payments, no deposit purchases and any number of other options. At the end of the day, the more incredibly easy the plan or offer might seem, chances are the more money the dealers and banks will be making with these types of automotive sales.

The only way you can reduce your cost and unnecessary expenses when it come to automotive sales is to take the time and put in the effort in order to understand the financial impact which many of these options will have on your life. Get a better understanding of ways by which you can pay the least and get the most, invest in yourself, before you invest in a vehicle.

Automotive Advertising Agencies Use Social Networks and Search Engine Algorithms to Sell More Cars

Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today’s Internet has provided them with the media and the methods to do it. Budget conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More accurately, they are following their customers onto the World Wide Web and hoping that their past and pending customers will find them there.

The days of hard sell retail messages in conventional media like radio, T.V. and newspaper as well as dealer-centric banner ads and websites promoting daily dealer specials are numbered. Today’s car shoppers have been empowered by the search engines to filter out dealer messages in favor of information on exactly the new or pre-owned vehicle they are searching for. In addition, Social networking communities of online friends have rallied their support and opinions to help car shoppers decide what they should buy and from which dealership they should buy it from. After all, what are friends for!

The consumers’ new found source of information on the Internet to assist them in their car shopping process hasn’t replaced the need for automotive advertising agencies in the retail auto industry, but it certainly has changed their role in it and the methods that they must use to earn their agency fees. The first adjustment that an automotive advertising agency must make in their business model is to recognize that the internal profits that they used to realize in their radio, T.V. and print production departments can no longer be supported by their auto dealer clients. Reduced sales volume and profit margins on the auto dealers’ side of the table demand a better R.O.I. for every dollar and while these departments are still required to produce digital marketing material for online campaigns the production costs must be a fraction of previous pricing to remain competitive with the newly developing online resources that an auto dealer has access to.

The agency must still provide creative that is relevant to the market and they must define the target audience that would be most receptive to it, but once again the World Wide Web has changed the rules and automotive advertising agencies must learn what they are and follow them. Top of the mind awareness is still job one for automotive advertising agencies who understand that they can’t time the buying cycle for everyone on the Internet Super Highway and therefore they must maintain a consistent message across multiple channels to be on the short list when the customer is ready to purchase a vehicle. Diversification across multiple media and frequency of targeted messages to qualified buyers isn’t a new practice but the methods, media and skill sets required to get the job done have changed.

Networking and the related referrals and sales sourced from it has been an integral component of internal selling processes for auto dealers since the first vehicle was sold but it has had little to do with conventional advertising — until now that is. Social networking and the related Internet media channels that have grown to support it are now a primary target audience for automotive advertising agencies. Word of mouth advertising has grown exponentially as viral messages travel through social networking channels with the opinions of like minded car shoppers who use these online communities of friends to share their car shopping experiences before, during and after their buying cycle.

Initial attempts by automotive advertising agencies to market to these social networks from the outside through the use of banner ads or as wolves in sheep’s clothing trying to invade a network of friends were soundly rejected. Members valued each other’s opinions and shared experiences over a self serving auto dealer or their automotive advertising agency.

Monetizing social networking has been a challenge but new technologies that integrate established marketing channels with social networks from the inside out have provided the solution. ronsmap, for example, is a game changing consumer-centric online inventory marketing platform that embeds a social networking engine on their communal site as well as every vehicle posted on it by participating auto dealers. Their application, vBack, provides an Ask-a-Friend / Tell-a-Friend feature that solicits feedback from friends on the various social networks that an online car shopper trusts. These influences then act as agents of the auto dealer — without their knowledge — under the direction of a friend which allows the automotive advertising agency to market from the inside out vs. from the outside in. C2C marketing vs. B2C marketing is the key to monetizing social networking and ronsmap is a new technology based exit on the Internet Super Highway that has opened this new channel to auto dealers.

In addition, ronsmap enhances the value of the leads generated from within the social networks by accumulating the information gathered through their SellersVantage application. In addition to the anticipated name, IP address and vehicle information requests their new Intelli-Leads include the online shopping selection and vehicle preferences of the initiating car shopper and the comments accumulated by his online network of friends. These enhanced leads allow the auto dealer to anticipate the needs of their potential customers before they open negotiations with them. As a result, the consumer is provided a more relevant and transparent vehicle selection in response to their initial inquiry and the auto dealer has a competitive edge to quote the best price on the best vehicle for the consumer. This is a win-win scenario that increases closing ratios and profits for the auto dealer while offering the consumer the advantage of the information and referrals he gathered from his online car shopping experience.

The internet is far superior to conventional media on many levels and social networking is only one of the newest reasons. Automotive advertising agencies must be prepared to direct their clients beyond marketing through social media. They must also provide more than advice on search engine optimization, S.E.O., search engine marketing, S.E.M. and banner ad placements or transparent and relevant website designs. The search engines hold the key to the Internet and understanding the algorithms that determine the rules of the road on the Internet Super Highway that they control are the responsibility of the automotive advertising agency.

Google, for example, has clearly stated the weight that they place on video vs. copy or other means of online digital marketing. Today’s Internet consumer grew up watching television and the explosive growth of YouTube proves that their preference for video has survived onto the World Wide Web. One vendor that has listened to Google and their subsidiary YouTube is SiSTeR Technologies with their Video CarLot platform. SiSTer is able to take the existing pictures and vehicle information posted on an auto dealer’s website and convert them into professionally produced videos.

More importantly, their videos are fully index-able with multiple schema layers making them interactive and more transparent to the online car shopper. These videos are placed on the auto dealer’s website as well as any third party advertising sites that the auto dealer is linked to. In addition they are driven through a dedicated API to YouTube with individual URLs that extend the reach and frequency of the dealer’s inventory and marketing messages — a proven formula for success in conventional automotive advertising that also applies to Internet advertising.

Automotive advertising agencies are not reinventing the wheel by extending their reach and frequency with consistent messages across multiple channels by leveraging access to social networks or by manipulating the algorithms on the search engines. They are simply applying proven and established advertising wisdoms and best practices to an auto industry that has only one constant — change!